Think for what supports you need the logo, that is, where your logo will be seen (Web, cards, emails, posters ...) and for what supports do you think you will need them in the future. (Cars, large format banners, screen, etc.).
No, you are not freaking out, better take a moment now and then not have to stare, while you do not see them coming.
Normally a professional would have a meeting with you to clarify a series of points that we will see below, in this case you will have to meet with yourself and take a moment to analyze your project.
1- You have to be clear about the values of your brand: what you do and what you want to sell or offer, and in what way. This step is very important: sit down and think it over before creating your logo, expressing what your company has to offer is no small feat.
2- Study your competition: this is a fundamental step, you have to become a spy, you need to know what they do to know what differentiates you from them or what you can do better.
3. Study your possible market: you have to look for your target audience and see how they perceive those services or products that you are going to offer them to make your brand as understandable as possible to that audience, in short, it is to them that you go to direct.
All this is important, a poorly executed study or one that is conspicuous by its absence can lead to the creation of a logo that is not the perfect logo at all.
Once you have all this information, it will be the one you use to make a piece of communication that represents all this, it seems difficult, right? You must be clear that it is.
Very simple you have to foresee all the possibilities you can, you have to be prepared for whatever comes your way, your logo has to be seen in many different sizes and places, you don´t know what the future has in store for you, better start off on the right foot, leave work done and worry about one less thing.
We all say logo when we want to refer to the visual representation of a brand. I would even say that we all refer to that graphic representation by shortening: logo.
But the real meaning of the logo often does not match the element we are referring to. And there are other words such as imagotype, isotype and isologo that better define the different typologies that exist for the visual representation of a brand.
It is the representation of a brand when it consists only of an image. There is no typography, you cannot read it although you can understand what the design represents. Here the Apple apple would enter, which we recognize is an apple. But the Nike swoosh would also enter, that there is no god who understands what it represents. In short, figurative and abstract representations are worth it. As an example: Apple, Woolmark, Nike and Shell.
And they not only have to be words, they can also be acronyms, signatures ... For me the key is that, depending on the language in which it is written, all the elements of the logo can be read. An example we have with Walt Disney, 3M or CNN.
Here we start with the complications. Imagotype is said when in the visual representation of a brand there is a pictographic element next to the text that may or may not be abstract. Then we find an element that we can read and another that we cannot. In this case, Apple´s apple wouldn´t fit either. They would be Kyocera, WWF, LG and Jaguar imagotypes.
And, finally, the isologo is the visual representation of a brand that unifies image and typography in the same element. Of course: it can be read. As clarifying examples we would have Burger King, Nissan, Intel, UPS, Starbucks and Texaco.
