Digital marketing or online marketing has the same objective as offline or traditional marketing, only using new technologies and the network. It is a system that allows to promote the advertiser´s products or services online, through platforms and tools in a strategic way and aligned with the company´s general marketing strategy.
The marketing methods or platforms you use are known as channels. Digital marketing involves the use of online channels to promote the benefits of your products. Send emails, blogging, and connect with your customers through social networks, all this falls into this broad category. Online channels allow remote but authentic interactions, interactions that build loyalty.
The most important thing about digital marketing is flexibility. You do not have to copy everything your competitors are doing to be successful. Focus on finding where your customers are connected, and connect with them at key meeting points.
The first step when it comes to building a marketing strategy is to create a professional website for your business.
It is essential for businesses to keep changing and serve customers in ways that are valuable to them. Marketing is also about making your brand stand out. If you can identify unattended niches, don´t think twice about using online methods that your competitors are not taking advantage of.
1- The website: The website is the fundamental pillar of digital marketing since it is the place where the company offers and sells its products and services. It is very important to have a professional website to generate enough confidence so that potential customers are encouraged to have a business relationship with the company.
2- The business blog: All companies should have a blog as it allows to attract the audience of interest to the organization through useful articles. The blog is the center of the content marketing strategy and allows companies to create fresh content that has a better search engine ranking.
3- Search Engine Optimization (SEO): Search engine optimization, also called SEO (Search Engine Optimization), has the objective that when someone searches on Google or another search engine for a product or service that sells the company, the site web is in the first search results. SEO is one of the digital marketing strategies that carry the most traffic to the website.
4- Social Networks: It is necessary that companies have a professional presence in the main social networks (Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, Google+, Snapchat, etc.) whose main objective is not the sale of products and services , but create a community of users with an emotional link with the brand. The goal of social networks for brands will be to convert strangers into friends, friends into customers and customers into brand evangelists.
5- Online Advertising: Advertising on search engines (Adwords) and social networks (Facebook Ads, Instagram Ads, etc.) have become an excellent option for companies to reach their audience. Of all digital marketing strategies, this is the only one that allows to achieve results immediately.
6- Email Marketing: The use of email as a marketing strategy is usually very effective, as long as it is always done with the authorization of the person receiving the emails. This strategy is especially useful for electronic stores because it allows potential customers to be brought to the website.
Online marketing has grown to include many activities that have nothing to do with Internet search engines, paid advertising, or websites. People are using a wide range of digital devices, to be online and interact with all kinds of content. When you reach customers through the online channels they usually use, you can influence their offline purchase decisions.
Think about how often you connect with a brand. Customers form positive opinions about products or services when reading blogs. Interactive video ads encourage viewers to make decisions. Customers receive coupons for local stores directly from smartphone applications.
Internet marketing is a very important subcategory of digital marketing. And digital marketing encompasses various online and offline tactics that generate digital fidelity.
Importance of Digital Marketing
Measurement: when a digital marketing strategy is realized it can be measured much more easily than traditional marketing strategies.
Personalization: digital marketing democratizes personalization, that is, it allows you to customize the treatment with the client at a very low cost. It is important to note that modern consumers expect a completely personalized treatment by companies.
Brand visibility: if a company is not on the Internet "does not exist" as it has been proven that most people search the Internet before buying a product or service in the physical or digital world.
Customer acquisition and loyalty: digital marketing allows attracting and capturing potential customers and loyalty of current customers.
Increase in sales: digital marketing allows you to significantly increase the sales of the company since the potential customers of most organizations are in the digital world.
Create community: digital marketing and especially social media marketing allows you to create a community that interacts with the brand, creating an emotional link between it and its customers.
Channel with great reach: digital marketing uses the Internet and social networks as a channel, which allows a great impact on the reach and positioning of brands.
Experimentation: digital marketing allows you to test tactics and adjust strategies in real time to optimize results.
Low cost: digital marketing strategies are lower cost than most traditional marketing strategies, which makes them accessible to small and medium businesses.
For all the above, we offer a comprehensive digital marketing strategy ideal for businesses with aggressive growth objectives and looking for long-term results.
FOCUS ON THE GROWTH OF YOUR BRAND
We have helped others reach more people, expand, open new branches or even open new business opportunities. Generating a positive ROI (Return Over Investment) to our clients.