There are many brands that are still unaware of its existence and the importance of this branding resource. Not having one and, worse, not even knowing what it is, is a sign that something is wrong.
Therefore, we are going to talk about the importance of taking care of its design for a brand, as well as what is this in the corporate identity manual of a company and what are the points that constitute it.
Be clear about what are the elements that make up this manual and what are its utilities, it is essential not only for professionals of graphic design and corporate identity, but also for all members of a company or work team, such as CEOs, responsible of marketing or those in charge of working on strengthening the image before the internal and external public.
The importance of design in the corporate image of a company is that this discipline plays with the elements that consumers use to identify with brands.
Therefore, the designer of a brand must know perfectly its philosophy to find a conceptual relationship between its values ??and the visual representation that identifies it, so that it is easy to remember and produce that “wow effect” that empathizes with the users
To talk about the corporate identity manual, we must first define these two concepts; Corporate image and corporate identity.
As defined in the dictionary of graphic design terminologies, these concepts are similar in that they represent, through visual elements, the identity of a brand or organization, but the corporate image goes further.
The concept of corporate image refers to that “image” or “perception” that users have about a company, brand, or any of its products and services, so that the behavior or attitude that is communicated has a lot to do with that perception.
“While the corporate identity is formed by the verbal and visual identity of a brand and is represented by a logo and a specific communication tone, the corporate image includes the element“ attitude ”, which makes it perceived coherently (or no) by users ”.
Seen this way, we could affirm that the key and importance of both concepts is in their great potential to provide differentiation.
Given its importance, it is obvious to think that this is so, but we can really only affirm that larger companies have one, when it really is an essential element to be able to correctly convey the brand image of any business.
Keep in mind that having a good manual of this type is the only way to stand out in an increasingly competitive and fast market, which is not a small thing, right?